In a couple of days people all over the world will go love mad! February 14th is Valentine’s Day and traditionally the day when people will celebrate their love for each other. Couples will make an effort to give each other some attention and remind each other how much they love and appreciate each other. Hopeless romantics will fawn over each other by candlelight at the restaurant table, maybe even springing an unexpected proposal…… or maybe a long awaited proposal?
And what about the single people out there? You can guarantee right now as you’re reading this someone is stood in a card shop attempting to choose a card to send to their secret love, addressed from “a secret admirer”. After all, almost 150 million cards are sent each year, can you believe that. But should it be soppy and sickly sweet, or funny and light-hearted? What if they realise who it’s from…. that would be embarrassing, and awkward, and what would you say when they confront you about it?! But what if they don’t realise…. that would be a waste, and deep down everyone sending a card will hope that the person realises who has sent it and reveals that they too feel the same, there an amazing moment, and a beautiful romance begins.
Then there’s the gift issue. What do you buy someone for Valentine’s Day? If you’re in a new relationship do you make a real effort and go all out with roses and chocolates, maybe a bottle of champagne, or do you go casual and get a couple of quirky, funny bits and pieces? You’ve got a long way to go to beat the record for the biggest bouquet of roses though since the Guinness world record for the largest bouquet was made from 156,940 roses (I hope he had a good discount!!). How do you even go about transporting them, and where do you put them once you’ve received them? Don’t think I have a vase big enough….. must tell the hubby to cancel the order this year! I think the “what to do?” question probably works for people who have been together a long time too. Because you’ve been together a long long time does that mean you don’t need to worry any more, or is it the opposite and you feel like you should make the effort to keep the spark there?
Businesses will obviously see the opportunity in this key date each year. There is clearly money to be made, and any business in that kind of line of work would be daft not to jump on the bandwagon, but I personally struggle with the line between making money from an opportunity and taking people’s money because they feel that they have to spend it in order to keep someone else happy. I like to see a romance that works every day of the year. Nothing is perfect 100% of the time but surely if most of the time you are happy and you know that the other person feels loved then that is a perfect relationship.
I like to think we’ve got the right balance here on the business front. We will obviously be there, wishing people a happy valentine’s day, hoping to hear the lovely proposal stories and hoping that they come our way for support with their wedding planning, but at the same time we’re not going to jump on people to get the business. I myself want people to revel in the moment, walking round with a massive grin on their face, because they’ve had a gorgeous valentine’s treat, or have a sparkly new ring on their finger. I would love to be a fly on the wall when they’re having that valentine’s dinner and they’re right there in the moment, or when they’re announcing their engagement to their families and friends. The planning comes in time, but there’s no hurry, and we’ll be here when we’re needed.
Whatever you think of the day in general, and whatever you’re doing, I hope you have a wonderful Valentine’s Day. Enjoy spending time with your loved ones and here’s to a world full of romance!
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